One family, three generations of Northern pho

A Hanoi family opened on Ly Chinh Thang in 1997 — the third generation runs the kitchen today.

1997

From Hanoi to Saigon

A Hanoi family opened on Ly Chinh Thang in 1997 — bringing the Northern pho recipe with them.

3 generations

Three generations, one craft

The third generation now runs the kitchen — same old recipe, same old rules: no raw herbs, no black hoisin.

Michelin

Michelin Selected, street prices

Michelin Selected, yet bowls still run 60–95k — the Northern rules don’t bend for fame.

“No raw herbs, no black hoisin — that’s how Northern pho is.”The house rules — since 1997