The “S” on the
185 Nguyen Thi Minh Khai: black glass by day, blue neon by night, and a green wall with an S — the connoisseur's café.
“The connoisseur's choice.”
Snob sits on the corner of Nguyen Thi Minh Khai and Luong Huu Khanh, Pham Ngu Lao Ward, District 1 — a multi-storey corner house wrapped in black glass. By day, the S is etched on the glass; by night, the blue $NOB COFFEE neon lights the whole corner, with string lights on the rooftop terrace.
The café is open 24/7, and Saigon uses it exactly that way: mornings are bold Vietnamese coffee, afternoons are fruit tea, evenings are a ground floor packed with deadline-running laptops, late nights are ice blends on the windy rooftop.
The café appeared in the film “49 ngày 2” — some guests came just because “the café looked beautiful in the film”.
Not just another24/7 café
- Black glass wrapping the whole facade — at night the blue $NOB COFFEE neon lights the corner.
- The green leaf wall with the S monogram — the café's signature mark.
- A multi-storey house: glass ground floor, string-lit rooftop terrace — a seat from morning to 2am.
- Genuinely open 24/7 — the “24/7” stickers sit right on the glass door.
Made forthe people of the night
Laptops, outlets, coffee at 2am — the café was made for the night shift.
The string-lit rooftop, night wind, the city below — stay as long as you like.
“The connoisseur's choice” — printed right on the café's menu.
Busy café, music, blenders — not a silent reading room.