One end — the market
The address, 119 Ton That Dam, sits inside the downtown wet-market block — stalls, motorbikes and the day's trade surround the entrance. Finding the door is half the experience.
119 Ton That Dam · Inside the market block · District 1
Hidden inside the downtown wet market, BOO SG is the small red room where The Vinh treats Vietnamese ingredients as first-class cocktail components — open daily from 17:30.
The market — two sides of the door
BOO SG lives in two worlds separated by one door: outside, downtown Saigon's busy wet market; inside, a calm long counter under red light, where market ingredients are raised into cocktails.

The address, 119 Ton That Dam, sits inside the downtown wet-market block — stalls, motorbikes and the day's trade surround the entrance. Finding the door is half the experience.
Inside, the noise is gone: a long steel counter, bottle shelves to the ceiling, and low red light. This is where The Vinh works — Vietnamese ingredients at the centre, quiet technique behind them.
Three frames to open
The Caol Ila old fashioned on the steel pass, three coupes being finished, and a red-dusted coupe — how an evening at BOO SG opens.
A Caol Ila old fashioned being stirred on the steel pass, in the venue's own photo — the room's Classic side.
Three coupes finished at once, limes waiting behind them — the counter's rhythm once the night is under way.
A coupe dusted red across its surface — the menu's Fancy side, where Vietnamese ingredients take the lead.
Inside the red room
The long counter, the tall shelves and the low red light — BOO SG through the venue's and its guests' photos.




