The same bowl of pho. Every time. Up to spec.
Pho 24 is a chain — and that is its strength. The black bowl with the white emblem, the posted three-size price board, a dining room that looks the same every visit. No guessing, no improvisation: at 158D Pasteur, every bowl is engineered to come out the same, visit after visit.
The spec sheet
PRICE SPEC · FROM THE OFFICIAL POSTED PRICE BOARD — SMALL / MEDIUM / LARGE
A chain, and honest about it
DESIGN NOTES · WHY CONSISTENCY IS A FEATURE
FIG. 02A printed price list, not word of mouth
The lime-green band, real dish photos, three bowl sizes in print: small 40k, medium 60k, large 70k. Read once and you know — that is information design, not decoration.
FIG. 03A dining room run like a system
Bright wooden tables, menu-printed placemats, the green menu screen at the back. Clean, bright, fast — the tenth visit looks exactly like this.
FIG. 04The green sign on Pasteur Street
158D Pasteur, Ben Nghe Ward — the chain's District 1 branch, right in the center. Look for the glowing green PHỞ24 letters, from 6 in the morning to 10 at night.
Visit
SITE DATA · PASTEUR BRANCH
Address & hours
158D Pasteur, Ben Nghe Ward, District 1, Ho Chi Minh City
Open 6:00 – 22:00 daily.