STORY
The red stamp: Cô 11
Com Tam Co Muoi Mot has sold broken rice in alley 245/29 Nguyen Trai, District 1 for nearly 30 years — no big sign, no advertising. The brand lives on the takeaway box lid: a red stamp with the shop's name, address, and phone. And every plate keeps the old order: rice, soup, banana.
NEARLY 30 YEARS
The alley rice shop
Nearly 30 years in alley 245/29 Nguyen Trai — regulars became family, and the plate always carries rice, soup, and dessert (lemon8).
THE RED STAMP
The box lid is the sign
The takeaway lid is stamped red: “Quán Cơm Cô 11 — 245/29 Nguyen Trai, D1 — 0769 673 391”. No signboard needed — the box travels all over Saigon.
THE FULL SET
Rice — soup — banana
Every plate, three parts: grilled-rib rice, a hot bowl of soup, a banana for dessert. The old Saigon way of eating, kept intact.